The Titletown Bike Tour is an annual ride that is the primary fundraiser benefiting the Beat Cancer Family Foundation located in Green Bay, WI. Their mission is to inspire people in the community to lead cancer-free healthy lifestyles.

This was a service learning project I completed in school. My design was chosen as the 2020 Titletown Bike tour logo that was utilized for t-shirts, race bibs, and social media use. Because of Covid-19 the race ended up turning into a virtual ride. Riders were still given shirts, however when the pandemic hit, the race bib and wristbands were not needed this year so there was no need to redesign it to match my final concept.

Below you will find the final design along with my original work in progress concepts.

https://bcff.org/events/titletown-bike-tour/

2020 marked the 20th annual ride for the TTBT. My concept pitch was to mark the ride with an add old-school throwback vibe. Being a family ride, I wanted incorporate a bike that not only older adults would feel nostalgic about but also children would recognize. A classic.

Working diligently with the client we were able to achieve the final design. Originally the client meant for the design to be placed on a pink t-shirt, however with the final design finished, it was decided to be printed on a blue shirt.